In digital environments, it is too easy for the user to click off your app before they experience the full functionality it has to offer. Retain the user focus and generate excitement about your app.
Hard as you try to create the most intuitive UI, some folks will not immediately pick up on the screen flow. Having a trained brand ambassador guiding the user through your application can make the difference.
Storage space is precious - before committing space to an untried app, a consumer wants to know more about the benefits. By providing a demonstration you can turn reluctant users into adopters.
Enhance your App Store or Google play Rating - you can achieve thousands of installations and reviews in one weekend at a premier event. Give your app instant validity.
The event connection is critical - associating your app with the event and the brand ambassador demonstration will provide a lasting impression of your app.
50% of app discovery is attributed to referral by a friend or family member. Deliver a powerful and memorable interaction and create users and brand advocates.